Whether it’s a new product release, an award you’ve been given, a company event or another successful endeavor, a press release will help you tell the story how you want.Ī press release headline is your best tool when it comes to reaching a broader audience.
The number one question that should be top of mind as you create a press release headline is, “What is my press release trying to accomplish?” The Importance of a Strong Press Release Headlineĭrafting a press release is an integral part of a marketing strategy - but it’s not easy. In this article, we’ll break down ways to build a successful headline, as well as our top 5 press release examples that hit the nail right on the head. It can’t be too short because it needs to have relevant information, and it can’t be too long or you’ll lose your reader’s attention - the headline sweet spot is around ten words or less. Yet, creating the perfect headline is a tricky skill to master. You want a headline that’s exciting enough to convince a journalist that your story is worth sharing with their audience. That’s why your press release headline should not only be accurate but also attention-grabbing. After all, this is the first metaphorical step in the door when trying to grab the media’s attention. B2B Content Marketing: A Comprehensive GuideĪ press release headline can make or break whether your press release achieves its marketing goals.Social Media Marketing: The Complete Guide.The Big List of Content Marketing Statistics.Google Ads Consultant / Pay per Click Consultants.
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